From the monthly archives:

February 2006

Why Big Brands Should Spam Search Engines

by Greg February 8, 2006 Search

Imagine for a moment that you are the VP of marketing for one of the world’s most recognizable brands. One of your responsibilities as VP of marketing is to make sure that your brand shows up at the top when the thousands of daily Internet users type your brand names and model numbers into the [...]

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Looking For a Few Good People

by Greg February 3, 2006 Search

Interested in living and working in sunny Southern California?
We’re going to be moving into new office space at the end of March. The new place is quite a bit bigger, so we’re going to need some new people to help fill it up.
Specifically, I’m looking for a couple new programmers, a designer (a CSS guru) [...]

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The Power of a Brand – Perception vs. Reality

by Greg February 2, 2006 Search

"Survey: Advertisers Say Search Ads On Google Better Than Yahoo, MSN"
That’s the headline from a MediaPost article about a recent survey of 1200 PPC advertisers conducted by Outsell.

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