Why Big Brands Should Spam Search Engines
Imagine for a moment that you are the VP of marketing for one of the world’s most recognizable brands. One of your responsibilities as VP of marketing is to make sure that your brand shows up at the top when the thousands of daily Internet users type your brand names and model numbers into the little white box.
On the surface it sounds like a fairly simple task. But it’s actually much harder than it appears.
Looking For a Few Good People
Interested in living and working in sunny Southern California?
We’re going to be moving into new office space at the end of March. The new place is quite a bit bigger, so we’re going to need some new people to help fill it up.
Specifically, I’m looking for a couple new programmers, a designer (a CSS guru) and an additional SEO who can handle complex consulting assignments.
The majority of our work is performance based. That means if we don’t perform, we don’t get paid. But if we do perform we get paid really well.
If you think you might be a fit, send me an email telling me about your experience and skill set.
The Power of a Brand - Perception vs. Reality
"Survey: Advertisers Say Search Ads On Google Better Than Yahoo, MSN"
That’s the headline from a MediaPost article about a recent survey of 1200 PPC advertisers conducted by Outsell.