A couple of weeks ago, I posted about the SEO challenges Bodog faced when they woke up one morning and discovered all their domains have been seized. Since that post, Bodog managed to not only reclaim most of their brand specific SERPS, they also have been able to maintain and overall traffic level to the new site that was actually higher than before the domains were seized.
So now the question is, can they accomplish all that again?
Calvin Ayre announced today that Bodog is moving again; this time, to the permanent domain bodoglife.com. While it is certainly a better sounding domain than newbodog.com, it isn’t going to make the process of regaining their SEO glory any easier. Now, all those links that they got over the last couple of weeks are going to have to be redirected to a brand new domain. And that’s going to happen right at the point that those links started generating some traction. Going down that path could ultimately be worse than completely starting from scratch.
It’s going to be interesting watching how Google reacts and how long it takes them to come back. I wonder if they’ve thought of posting odds on the amount of time that will pass before their rankings are restored? That might be something that would generate a few links. 
Comments
3 Responses to “ Bodog Moves Again ”
Got something to say?
Wow, I can’t believe it. Definitely a better name, but that seems like a gamble (sorry) after recovering so nicely from losing the original domain. I guess with the amount of exposure it drew, why not do it again? “New” would seem pretty strange 2 years from now.
I’m surprised someone hasn’t thrown up a copy-site and issued a press release. With all the shuffling around, it would be easy to capitalize on this by launching a similar sounding site. Maybe oldbodog.com.
Cool! - Now I don’t feel so bad about not changing that link on my blog last week. ;^)