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WebGuerrilla 2.0

I’ve mentioned a couple of times in the past few months that I was looking for some quality people interested in joining team Guerrilla. When we made the initial decision to expand the team, I thought the process would be relatively painless and fairly quick.

Man was I wrong.

The first hurdle was deciding what type of skill set was initially the most important for us to acquire. On the surface, one might think that adding a couple of people with strong SEO backgrounds would have been the best way to go. After all, if you have more SEO talent, you can take on more clients. But then I realized that no two SEO consultants approach a project in exactly the same way. And that means that in order to grow efficiently, I would need to spend time teaching new people my methodology.

Unfortunately, 99% of my methodology resides in my head. I’ve never bothered to document the way I do things because I’ve never really needed to. That’s one of the perks of being a solo consultant. But it is also a great obstacle when it comes to efficient growth.

So I decided what I needed most was a kick ass Biz Dev guy. Someone with the skill set necessary to suck 10 years of SEO experience out of my brain and then help me mold that information into a scalable business model that would provide the foundation necessary to build WebGuerrilla 2.0.

It sure sounded easy enough. And I certainly looked at a lot of great resumes. But I quickly discovered that the tough part was finding someone with the right chemistry. I mean, let’s face it—when you’ve spent the last three years working with someone who’s idea of entertainment is selling his porn moustache on eBay, your concept of the ideal work environment gets a bit distorted. For better or for worse, working in “the world according to Dax” has become something I truly value. We work hard, and we play hard. And that isn’t something I’m willing to give up in order to grow.

So all I needed to do was find someone with a ton of real-world experience who was genuinely interested in working in our weird little world….

Well, I’m happy to report we finally found the right guy. His name is Adam Sussman. (aka ShandyKing). Choosing Adam wasn’t a quick decision by any stretch of the imagination. He had to go through a rigorous multi-interview process that included a couple of Beer Friday’s and an evening of Sushi and Sake with me and Mrs. Guerrilla. But in the end, we all felt he was the right guy for the job. And I can say without hesitation based on what he’s already accomplished in the two weeks he’s been here that we made a great choice.

Welcome aboard Adam

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